Durak Digital Get a free ad audit

Durak Digital · Meta Ads Studio · Virginia

Tailor-made Meta ads for local service businesses.

No fixed packages, no assembly-line campaigns. Every Facebook & Instagram campaign is measured, cut, and fitted to your business — your market, your offer, your trucks. Founder-led, and capped at 10 clients so the work stays personal.

Get a free ad audit See sample campaigns
Pricing
Set on a discovery call
Engagement
Scoped per business
Client cap
10 max
Ad spend
Paid direct to Meta
An HVAC technician servicing an outdoor air-conditioning unit at a suburban home
10

clients. That's the whole roster — ever. When the roster is full, new businesses join a waitlist instead of a queue of 40 accounts.

Company overview

Built to make serious marketing feel personal again.

Our mission: give Virginia home-service businesses thoughtful, measurable growth systems built around the way they actually operate — never a template.

Our vision: prove that a small, founder-led agency can create more value through focus, honesty, and ownership than a high-volume agency can through scale.

I'm Oguzhan Durak. My path here began in Gastronomy and Culinary Arts, followed by work as a Starbucks barista while I was in school. After graduation, I came to the United States on a J-1 exchange program. A digital marketing course ad changed my direction, and I spent the next four years training intensively across Meta ads, Google ads, SEO, and email marketing.

I founded Durak Digital to bring that training together in a business where the work stays close to the client and accountable to a result.

Credentials & education

Google Digital Marketing & E-commerce Professional Certificate

See what this founder-led approach would focus on in your business through a free ad audit.

The values behind the work

Four operating principles shape every engagement.

01

Tailored, never templated

Your campaign is cut to your market, offer, sales process, and capacity — like a tailored fit, not a recycled playbook.

02

Boutique by design

The roster is capped at 10 clients so every account gets genuine founder attention, not a handoff through layers.

03

Transparent and honest

No invented portfolio or borrowed numbers. Samples are labeled, results are reported plainly, and weak ideas are called out early.

04

Ownership of results

Leads are not the finish line. We pay attention to what becomes booked work and improve the system around the ads.

We put these principles into practice from the first free ad audit.

Who we serve

Virginia home-service businesses where trust, response time, and the value of one booked job make disciplined marketing matter.

Our market focus

Local expertise, high-value customer decisions

We focus on HVAC, plumbing, roofing, and similar local services because these businesses win locally, sell expertise, and can measure growth in calls, appointments, and completed jobs — not abstract engagement.

Med spas, dental practices, and other appointment-driven local businesses can be a fit when the same economics apply: a defined service area, meaningful customer value, and a team ready to follow up.

The competitor lens

What are your competitors doing on Meta?

We examine the offers, messages, creative patterns, and customer journeys competing for attention in your service area. Then we look for the gaps: the questions they leave unanswered, the proof they do not show, and the follow-up they overlook.

The goal is not to copy the market. It is to understand it well enough to make your business the clearer choice.

E-commerce businesses: a separate program is also available for qualified brands — contact us for details. For local service businesses, the next step is a free ad audit.

Services built around your business

Every engagement combines a one-time setup with ongoing management. Scope is tailored and agreed on a free discovery call before work begins.

Build once

Setup

The strategy, systems, and creative foundation required before launch.

  • Needs analysis
  • Funnel setup
  • Staff training
  • Ad account setup
  • Business Manager setup
  • Pixel & tracking setup
  • CRM setup
  • Email marketing setup
  • Copywriting
  • Ad creatives & designs
  • KPI reporting
  • Customer satisfaction system
  • Target audience research
  • Upsell systems
  • Website optimization

Improve weekly

Ongoing management

The consistent work that keeps campaigns learning after launch.

  • Weekly campaign optimization
  • Weekly email copy
  • Ad designs
  • Ad copywriting
  • Audience analysis
  • Ad strategy
  • Email marketing strategy
  • Plain-English KPI reporting

Your free ad audit shows which parts of this system your business needs first.

How we grow your business

A clear operating sequence turns marketing from a set of disconnected tasks into a system for generating and converting demand.

Step 01

Diagnosis

We study your goals, unit economics, current marketing, lead flow, follow-up, and local competition before recommending a campaign.

Step 02

Strategy

We define the audience, offer, message, creative angle, funnel, budget logic, and the KPIs that will show whether the plan is working.

Step 03

Setup

Accounts, tracking, CRM, email, creative, and reporting are built into one measurable path from first impression to booked job.

Step 04

Ongoing management

We optimize weekly, test new angles, strengthen follow-up, and report what is actually moving the business forward.

Business owner recording a short product video on a smartphone tripod

“We don't have a video team.” Good — neither do our best ads.

The videos that work on Meta for local services are shot on a phone, in the truck, on the job, by a real face from your company. Polished commercials read as ads; a tech explaining a repair reads as trustworthy.

We handle scripts, hooks, shot lists, and editing direction. You handle being the expert you already are — about 30 minutes of filming a week.

Sample campaign blueprints

Durak Digital is building its first client case studies now. Rather than dress up borrowed numbers, here is how the strategy can take shape for three businesses we typically work with.

HVAC technician with a wrench beside an outdoor condenser unit
Blueprint · HVAC

“Free tune-up” lead engine for a local HVAC company

Offer
Free seasonal system check for homeowners in a 15-mile radius
Creative
30-second phone video: the tech shows a clogged filter and what it costs the homeowner
Funnel
Instant lead form → text-back within minutes → booked visit
An aesthetician performing a facial treatment on a client in a bright med spa treatment room
Blueprint · Med Spa

First-visit bookings for a med spa, without a film crew

Offer
Introductory consultation for first-time clients
Creative
Owner-filmed treatment-room walkthrough, shot on a phone in natural light
Funnel
Instagram profile → booking page, with a DM follow-up sequence
A patient in a dental chair talking with a dentist holding a clipboard during a consultation
Blueprint · Dental Implants

Consultation requests for implant dentistry

Offer
Free implant consultation with a clear, no-pressure treatment outline
Creative
The dentist explains the process on camera — who it is for and what it involves
Funnel
Short quiz → consultation booking → reminder emails that cut no-shows

These are sample blueprints, not client results. Published case studies with real numbers will replace them as campaigns complete.

In your free ad audit, we outline the first campaign path we would test for your market.

What you get

A clearer, measurable system for turning attention into qualified opportunities and booked work.

More qualified leads

Sharper targeting, stronger offers, and a funnel designed to attract people more likely to become real customers.

Measurable results

Tracking connects spend to leads and booked jobs, so ROAS becomes a business number you can act on — not a guess.

Transparent reporting

You see the numbers that matter in plain English, what changed, and why the next decision is being made.

A stronger follow-up system

CRM, email, response-time guidance, and team training help more of the leads you paid for make it to the calendar.

What every client sees, every week

No vanity metrics. Four numbers, tied to revenue, reported in plain English while your campaign runs.

Cost per lead

What each call or form fill actually cost — per campaign, not blended averages.

Cost per booked job

Ad spend divided by appointments that made it onto your calendar.

Return on ad spend

Revenue from ad-driven jobs against what Meta was paid.

Lead response time

How fast your team responded — a conversion lever many businesses overlook.

The free ad audit identifies the clearest measurable opportunity in your current customer journey.

The two honest questions everyone asks

Plus the two that come right after.

Do I pay for the ads on top of your fee?

Yes — and that's deliberate. Your ad budget goes from your account straight to Meta; we never touch it or mark it up. You always know exactly what went to ads versus what went to us, and you keep full ownership of your ad account and its data.

We can't produce videos. Is that a deal-breaker?

No. For local services, phone-shot video of real people doing real work consistently outperforms polished production. We write the scripts and shot lists; you or your techs film on a phone, roughly 30 minutes a week. It's a feature, not a compromise.

Why only 10 clients?

Because every campaign here is built and run by the founder. Ten clients is what one person can genuinely know — their markets, their offers, their seasonality. When the roster fills, new businesses join a waitlist rather than diluting the work.

What kind of business is this right for?

Small and mid-size Virginia businesses where one new customer is worth real money — HVAC, plumbing, roofing, med spas, dental practices, and similar local services. If a handful of extra booked jobs a month would change your quarter, the math usually works. The free audit will tell you honestly if it doesn't.

Still weighing the fit? Start with the free ad audit and get a direct answer for your business.